I want broken my silence about Apple vs Adobe “war” and share with you my thoughts.
It’s an hot topic and probably not all people will be agree with me but I feel to tell you my point of view.
First of all, today we are sure that Adobe will not invest anymore on iPhone packager for Flash CS5, so from a developer point of view I’m totally agree with Mike Chambers and Adobe too.
Android is a really amazing mobile OS not only for smartphone but also for MID, I saw on a Nvidia Tegra 2 and performance were really impressive.
I had an iPhone a year ago and now I’ve a HTC Hero with Android, guys believe me, it totally changes my life, everytime I say: “Android takes best features of Blackberry, iPhone and Nokia in one OS! Oh yes… phone calls work on Android :P”.
I saw AIR 2 and Flash Player 10.1 on Android in action during 3GSM in Barcelona and … WOW, Adobe is working very hard on that technologies and I test a Flash website not optimize for mobile on FP 10.1 and it works very well.
Future on Android will be very cool for every Flash Platform developers… but…
I’m also owner of a company and I know a little bit my customers or potential ones and if you talk about iPhone or Android they feel an app or game in different way.
I think the big problem is that few people known the powerful of Android OS and Google is not advertising so much it.
People that use Android after iPhone they don’t come back again, they are so happy about OS but if you take a look at carrier’s advertising they prepare great iPhone campaign but I didn’t see any Android campaign or carrier’s advertising dedicated to Android phones.
Adobe made a good job with iPhone packager and Apple close doors to it, if I see from point of view of both I could think that Adobe didn’t develop anything for iPhone and will not do that in the next future, Apple lose tons of possible applications in own store but they preserve their ecosystem, and freelances or IT companies?! Did you ever think to them?!
We are in a particular market moment where everybody is seeking a new way to make business or to invert the trend, those strategies could be useful in 80’s or 90’s not in 2010! Customers are not so happy to bring a company that make an iPhone app, another one for a RIA on web, another for a desktop apps and so on, or maybe one big company that make all but ask tons of money that there aren’t in this historical moment!
Lots of companies and developers were waiting for this new marketing possibility and probably, this possibility could create a win-win situation for everybody.
Companies and developers work more and have new possibilities to make business in a particular market moment, Adobe would be the first company that introduce in the market a technology that is real cross-platform, with AS3 I can develop on web, mobile, desktop apps and so on; probably many people upgrade to Flash CS5 only for iPhone packagers so they have a high ROI; finally Apple would have tons of new developers that will buy their products, probably approach Objective C maybe only to take a look but they will approach it, and they gain more revenue from the store… so everybody win nobody lose.
Probably it’s a poor point of view from a little man, but a win win situation could help in this moment…
I spent a couple of days to understand what is happening between Adobe and Apple but I think that nobody could know and nobody tell us the truth.
For now we can only wait and change our marketing strategy focusing on Android devices, maybe a day we could count more in big companies decisions… or maybe not…
lucamezzalira.com 