Why AIR is called AIR? my crazy idea

Yesterday morning when I came back from an AS3 course in Venice, when I was in my car (it was too hot!), I started to think why AIR was called AIR (I know I’m totally crazy!).
So, feel free to follow me in this mind trip:

1. There aren’t any kind of Adobe software where in own name there is “Adobe” word, in fact we talk about Adobe Photoshop, Adobe Flash, Adobe AIR, but if you read in long version Adobe AIR you’ll read Adobe Adobe Integrated Runtime… bad sound!

2. AIR is a technology that allow you to bring your web contents and put on user’s desktop to create an “offline software”.
In 1996 Macromedia published a whitepaper where, for the first time, they talked about RIA (Rich Internet Application), so a kind of online software.

So AIR is the opposite of a RIA (one works online the other one mainly offline) and if you reverse the word R I A, you can find A I R!!!

I think that, after called this technology AIR, they think about the real acronym and marketing strategy.

I know, I’m crazy… but it’s funny… isn’t it?! 😀

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onAIR tour in Europe

Finally it’s coming!!!

OnAIR tour is coming in Europe, 12 dates from March to June in all Europe… that’s wonderful!
Registrations are open so choose your city and register yourself, I’ll go to Italian date (13 June) in Milan with a lots of Italian developers and designers.

If you come in Milan, please send me an email so we could meet to have dinner togheter!