Why AIR is called AIR? my crazy idea

Yesterday morning when I came back from an AS3 course in Venice, when I was in my car (it was too hot!), I started to think why AIR was called AIR (I know I’m totally crazy!).
So, feel free to follow me in this mind trip:

1. There aren’t any kind of Adobe software where in own name there is “Adobe” word, in fact we talk about Adobe Photoshop, Adobe Flash, Adobe AIR, but if you read in long version Adobe AIR you’ll read Adobe Adobe Integrated Runtime… bad sound!

2. AIR is a technology that allow you to bring your web contents and put on user’s desktop to create an “offline software”.
In 1996 Macromedia published a whitepaper where, for the first time, they talked about RIA (Rich Internet Application), so a kind of online software.

So AIR is the opposite of a RIA (one works online the other one mainly offline) and if you reverse the word R I A, you can find A I R!!!

I think that, after called this technology AIR, they think about the real acronym and marketing strategy.

I know, I’m crazy… but it’s funny… isn’t it?! 😀

Published by

lucamezzalira

I’m the VP of Architecture at DAZN with more than 15 years of experience, a Google Developer Expert on Web Technologies and the London Javascript community Manager I had the chance to work on cutting-edge projects for mobile, desktop, web, TVs, set top boxes and embedded devices. I am currently managing DAZN, a sports video platform based on the cloud with millions of users that are watching live and on-demand contents. I'm the author of Front-End Reactive Architectures published by APress: https://goo.gl/ywAmsx I think the best way to use any programming language is mastering their models, that’s why I spent a lot of time studying and researching on topics like OOP, Functional and Reactive programming. In my spare time, I wrote for national and international technical magazines and editors, I'm also a technical reviewer for APress, Packt Publishing, Pragmatic Bookshelf and O'Reilly. I was speaker at: O'Reilly media webinars, O'Reilly Software Architecture (San Francisco & London), O'Reilly Fluent (San Jose), O'Reilly Oscon (London), Google Developers Summit (Krakow), Google DevFest (London), Frontend Devs Love (Amsterdam), Voxxed Days (Belgrad & Bristol), JeffConf (Milan), International Javascript Conference (Munich & London), JS Poland (Warsaw), Code Europe (Wroclaw), JSDay (Verona), CybercomDev (Łódź), Jazoon Conference (Bern), JDays (Göteborg), Codemotion (Milan), FullStack Conference (London), React London UG (London), Scrum Gathering (Prague), Agile Cymru (Cardiff), Scotch on the rocks (Edinburgh & London), 360Max (San Francisco), PyCon (Florence), Lean Kanban Conference (London), Adobe Creative Suite CS 5.5 - Launch event (Milan), Mobile World Congress (Barcelona)

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